This Is Our Story!
It all started with a pair of trousers...They looked like Africa feels: sunny, alive, wild, vibrant with colour. And they were ridiculously comfy.
I wore them all the time, everywhere – at home, Uni, parties, slobbing out, in the park, on the beach. (I saved a lot of money on trousers).
People kept asking where I got them. You can see where this is going, can’t you?
Lucas Barrow-Townsend - Founder/Lead Designer at Continent Clothing
We started out To Make A Bit Ocome So Much More!
Now we aim for our tailors to become completeltey financially independant
We Design The Clothes
We Bring The Tailors Our Designs
We design everything in-house in the Gambia. Then take our designs to the tailors for sampling.
Working With Them For Perfection
We work with the tailors to produce the samples. Sometimes it takes up to 10 samples before we are ready to produce.
New Designs = More opportunities
Every tailoring shop makes 1 design. This means every time we launch a new design, there's new employment opportunities.
They Make Them
Every Single Design Is Made In the Gambia
By our team of expert tailors.Tailors Are Paid A Good Fair Wage For Their Work
All our tailors receive a minimum amount and they are paid per item. This equates to a at least of 3 times the average wage for every tailor.
It's Not Charity... It's Work...Well Paid Work. Our tailors are paid what their work is actually worth! That makes a big difference!
You Wear Them
Our Designs Can Be Seen In Over 80 Countries
It's amazing how many people can benefit from the production of our clothing! Including apprentices, there are over 40 tailors in our team.
At Festivals Around The World
We have taken the festival fashion world by storm! Our stall can be seen at festivals across the UK, and our clothing can be seen at festivals around the world!
They Have A Chance At A brighter Future!
Their Children Get Educated
100% of our tailors children attend school!
Their Families Get Food
We know it sounds strange, but lots of Gambians face food insecurity! Our tailors and fabric merchants no longer face this problem.
We Create A Platform To Financial Independence
Money earned through Continent Clothing helps pay for so much. 2 tailors have even successfully built family compounds!
Some Of Our Happy Customers Over The Years!
Gambia Is Poor, Even For Sub Saharan Standards!
For an average Gambian, the price of a cup of coffee in London would
be good ‘fish money’ for a family compound with perhaps a dozen or so
people living in it.
It's Also full of joy, colour, and love
Oliveaim Clothing wants to boost the local economy and make a direct, immediate, and sustainable impact. Stylishly.
Feel Good, Look Good, Do Good!